CLEVELAND—Chemours Co. celebrated the 60th anniversary of its Viton fluoroelastomers during 2017 by signing on customers to its revamped licensee program and developing a new Viton grade suitable for such uses as turbocharge hoses.
The Wilmington, Del.-based firm unveiled its “Made With Viton” licensee program in late 2016—replacing a former similar program officials said had been neglected—and signed on about 40 licensees during 2017, according to Eric von Brockdorff, the firm’s North American product manager for Viton.
He said during the recent ACS Rubber Division International Elastomer Conference in Cleveland that the program has helped reinvigorate the Viton brand. “We found out how much people still look to the brand, how they leverage the brand, and the brand means a lot to them and their customers,” von Brockdorff said.
Read more: Chemours develops new Viton grade for hose